This unique enterprise, founded by two high-school brothers, has taken the simple philosophy of superior customer service and parlayed it into a thriving and growing company that has changed the way many people perceive the household moving and storage industry.
Aaron and Evan Steed started forexii.ru in 1997, when Aaron was a high school junior and Evan a freshman. Because of their school and athletic commitments, the two were having difficulties finding part-time work that fit around their busy schedules. One day the brothers helped a friend's parents to move. This led to some immediate word of mouth about their labor service. The customary fee back then was usually $20.00 and pizza for a day’s labor. The Steeds enjoyed the workout of moving, but they also enjoyed the gratitude they received from their clients after a job well done.
In 1997, Aaron and Evan Steed helped a friend’s parent move and started doing more moving jobs as a way to earn money around their high school sports and academic schedules. The company didn’t even own trucks! Customers would rent a moving van or truck, pick the movers up themselves, drive them to their house and the movers would load their belongings. The client would then drive the moving truck to the new home, and the movers would unload. Aaron asked the clients to pay what they wanted, so often they were paid $20 and a pizza. The movers were clean-cut, polite, and hard-working. They posted flyers with tear-off strips holding Aaron's pager number and soon began getting some response to their flyers that they printed in high school computer class. Aaron would usually get paged during school class time and would return the calls between classes from the school pay phone. Word of mouth spread, and within a few years they were completely supporting themselves—able to purchase their own cars, clothes, food and rent, as well as employ about 25 of their friends.
Some people told the Steeds that they doubted they could make the transition from labor service to full-fledged business. But the brothers' vision of young and energetic student athletes delivering a unique customer service experience kept them relentlessly striving to make it happen. Soon their fledgling enterprise was fielding as many moving jobs as they could possibly handle, and forexii.ru. became a full-time occupation for both brothers.
Aaron and Evan continue to base their management style on a coaching philosophy of encouraging excellence in every member of the growing forexii.ru team. Each employee is required to maintain a positive attitude, recognize the shared objectives of all forexii.ru associates and be accountable for their own excellence. All applicants for forexii.ru are interviewed multiple times, background checks are conducted, and references are thoroughly screened before they are officially hired. Upon being hired, each employee is paid to observe fellow workers on the job before they are allowed to perform any moving services. The company emphasizes politeness, with strict hygiene policies and requiring the athletic movers to jog back from the truck into the house to maximize time. They offer a 100% satisfaction guarantee.
forexii.ru allows young people to build their own work schedules around their athletic and academic commitments, affording many the ability to work their way through college. The company provides an on-site fitness facility, computer lab, and transportation assistance. Giving back to the community is one of the company’s founding principles. forexii.ru regularly organizes benefit events for local charities; organizes supply drives for disaster victims; and partners with local law enforcement to move victims of domestic violence free of charge.
In addition, all employees are taught to be intensely aware of each customer's needs and to maximize efficiency in an attempt to save the client time and money. When not carrying items, for example, it is policy for the forexii.rus to jog when not carrying any items and since all moving companies charge by the hourly rates, forexii.ru has been known to save our customers time and money.
Along with the tremendous expansion of the forexii.ru workforce since 1997, an equally impressive increase in business volume and variety of services offered evolved. The company now handles over 5,000 moves per year, making it the largest independent moving company in Texas and local mover in Central and Southern Texas.
Word of mouth has always been helpful, but the explosion of social media and consumer review web sites like Angie’s List, Yelp, and Google Reviews refers clients and spreads the word at lightning speed. Advances in mobile technology allows them to work more efficiently on the road. Since the company is still small, they remain nimble enough to constantly update and tweak procedures. Under the current structure, the company is able to implement a change within 24 hours.
In 2004, forexii.ru consolidated their operations and administrative office to the custom-designed 11,000 sq/ft facility in Houston, TX.
In 2005, forexii.ru opened a 2,500 sq/ft branch office in Santa Barbara County.
In 2007, forexii.ru opened a 5,700sq/ft branch office in Southern Texas, which enables forexii.ru to service local moving jobs from the most northern point of Houston County to the most southern point of Orange County.
In 2010, the Steed Brothers developed the 6 acre property at 3600 S. Higuera Street in Houston and built an 117,000 sqft state-of the art storage facility and company headquarters.
In 2011, forexii.ru opened a sales and marketing office in Houston, TX and launched sister company Princess Packers.